Eun leads GVB road show in Korea to lure tourists to Guam

The Guam Visitors Bureau completed its Korea roadshow to Busan, Daegu, and Gwangju alongside twelve local tourism partners representing various Guam hotels and optional tours. The roadshow was from August 2-4, 2023.

With a goal to revitalize Korean arrivals and further develop routes to secondary cities, the Guam delegation met with over 300 travel agents and airline partners to provide a Guam update, re-establish relationships, and make new connections after a four-year hiatus since the last GVB Roadshow in 2019.

The Guam delegation was joined by the following GVB members — Core Tech (Dusit Thani Guam Resort, Dusit Beach Resort Guam, and Bayview Hotel), Crowne Plaza Resort Guam, Fish Eye Marine Park, Guam Ocean Park, Hoshino Resorts Guam, Hyatt Regency Guam, Lotte Hotel Guam, Onward Mangilao Golf Club, Pacific Islands Club Guam, Royal Orchid Hotel, Sentry Hospitality, and The Westin Resort Guam.

Ho Eun

“Korea continues to be our top market and we are grateful for this opportunity to reconnect with travel agents, airline partners and media in prospective areas outside of Seoul. The enthusiasm and responses we’ve experienced are very promising,” said GVB Board Director, Ho S. Eun. “Thank you to all the Guam partners who joined us and made the roadshow a huge success.”

GVB showcases Guam at 26th Boryeong Mud Festival

Shortly thereafter, GVB and a CHamoru cultural delegation made their way to Boryeong on August 5 and 6 for the city’s annual mud festival, which attracts more than one million international and domestic visitors every year.

Showcasing CHamoru culture to festival attendees were local musicians Mr. Vince San Nicolas and Ms. Suemalee Quinata along with Miss Guam International 2020 Franky Lynn Hill.

“We thank Mayor Kim Dong-il, the festival committee and the people of Boryeong for their warm hospitality. We’re excited for future projects and collaborations,” said GVB Director of Global Marketing Nadine Leon Guerrero.

GVB hosted a giveaway event at the Guam booth sharing local delicacies and souvenirs, further increasing the Bureau’s social media followers over the two-day period.

The information above is a news release from GVB
Miss Guam International 2020 Franky Lynn Hill, and local musicians Vince San Nicolas and Suemalee Quinata showcase Guam’s CHamoru culture to festival attendees at 26th Boryeong Mud Festival that ended on August 6.
GVB conducts a travel mart in Busan with its industry partners during its 2023 Korea Roadshow to further develop routes to secondary cities.
Team Guam takes a group photo during their stop in Busan for the GVB Roadshow.


  • Imelda Tanapino

      08/11/2023 at 6:34 PM

    The way to “lure” hanguk saram (Koreans) to Guam is continue the “anchor baby” policy of “born on US Territory = US citizenship & US passport”.

    Watch the pregnant Korean “ladies” wobble down Hotel Road.

    The Korean taxi drivers have almost taken over the Filipino taxi drivers – the Koreans seem to be less greedy and more polite than the Filipino taxi drivers.

    Guam Visitors Bureau might also think about making Uber and Bed BnB legal on Guam.

    GovGuam might also think about making stealing a cell phone a felony theft charge with no bail and a minimum sentence of one year – period – no early release – one year felony charge for stealing a cell phone.

    GovGuam won’t do that, though, because so many of their friends and relatives steal phones and sell them in the Philippines.

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