Japan – once Guam’s primary tourist market – has reduced its quarantine requirement from seven to three days, effective March 1. This has greatly increased the likelihood its citizens will travel to Guam. And the head of Guam’s tourism agency – former Gov. Carl Gutierrez – is pouncing on this opportunity.
The following is a news release from the Guam Visitors Bureau:
As Japan’s travel restrictions begin to ease, the Guam Visitors Bureau (GVB) has welcomed three groups of ambassadors to the island for a familiarization (fam) tour that re-introduces Guam’s activities and attractions to a recovering Japan market.
A total of nine ambassadors were selected through GVB’s #HereWeGuam contest in Japan out of a pool of more than 500 participants. Four were available to travel to Guam for the fam tour, which began February 21 and ends March 5, 2022. The #HereWeGuam ambassadors include NHK Radio DJ Akiko Tomita, Miss Universe Japan Personal Trainer Takuya Mizukami, Miss University Aichi 2020 Kanna, and Sports Influencer Lucas. The rest of the ambassadors are slated to travel to Guam later in the year.
GVB is also working with HYPEBEAST Japan, a worldwide brand that is known for its focus on contemporary fashion, art, food, music, travel, and streetwear culture. The multi-platform company has a following of over eight million people with a mission to serve the curious and ever-changing spirit of youth. HYPEBEAST Japan was able to send its models Erika and Reina, as well as a media team to cover Guam’s appeal to Gen Z.
“We’re excited to have welcomed all of these Japanese ambassadors and HYPEBEAST Japan to our beautiful island and encouraged them to share with their country that Guam is open and ready for them,” said President & CEO Carl T.C. Gutierrez. “As we move forward with the tourism industry’s recovery efforts, we continue to communicate with our visitors that they can safely experience our attractions, hospitality, and culture.”
The groups participated in updated optional tours while on island that featured marine sports, hiking, culture, wellness, shopping, and restaurants.
As of March 1, Japan’s quarantine has been reduced from seven days to three days, pending a negative COVID test, for returning Japanese residents, business travelers, technical trainees, and foreign students.